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design & development, Online marketing & promotions, seminars |
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Everyone has a goal. Internet
Advantage focuses on developing a
Web site around the goals of the client. |
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Premier
Credit Corporation had a goal to expand their business. The Web site is
designed to provide all the necessary information needed for potential clients to make the
decision to apply for a loan. In addition, a Web site visitor is able to apply directly on
the Web site. The response has been great and the Web site has given their
professional profile an extra boost.
Check out the site for yourself |
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"Time
Out For Cooking" is a cookbook that features favorite recipes from
Louisiana's Famous Athletes. The Web site provides a sneak peek of the cookbook that
includes photos, stats and present time bios of the featured athletes. The Goal of
the site was to introduce the book and offer special deals on the site. The special
deals are designed to motivate qualified buyers to purchase or inquire about the cookbook.
Check out the site |
 "Now You Can Have Your
Cake & Eat It Too!" is a cookbook and dietary guide for
diabetics. The Web site serves as a brochure for the book. The goal of the Web
site is to connect with diabetics, introduce the cookbook and to provide contact
information for those who want to purchase the book. The new content and offers are
tested on the site on a regular basis to try to improve visitor response. Check out the site |
 The
O'Reilly Southern United
Professional Racing (SUPR) Late Model Series sought the internet as a way of
providing fans, race teams, sponsors, etc. with information that was relevant to each
group. Also tools were used on the Web site to generate feedback and a mailing list
from visiting fans. The information on the site changes on a weekly basis, so the
Web site needed to be easily updated by someone who was not a qualified web site editor.
The final result was a success. Check it
out |
 The Baton
Rouge Raceway is a locally owned Dirt Track that is the host of four
categories of racing every Friday night and the home of the O'Reilly SUPR Latemodel
Series. The goal of the web site is to provide up to date information for the fans,
raceteams, sponsors, etc. Plus use the site as an excellent why of knowing what the fans
want to see and developing a targeted mailing list for marketing purposes. The information
on the site changes on a weekly basis, so the Web site needed to be easily updated by
someone who was not a qualified web site editor. Check it out |
 The
Hickory Maze is a life-sized human maze through 6.5
acres of corn in Hickory, Louisiana. The site was designed
to provide all the latest information on the maze. Teachers
and groups may go on the web site to reserve a fieldtrip or group
party. Visitors may sign up for a Email Newsletter that
provides weekly information about the maze for the up coming
weekend. They will also receive a special admission discount
as a subscriber of the newsletter. Check
it out.
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Content Development: Some clients have already hired someone to develop the graphics and
layout of their Web site but they have no content or no clue as to what needs to be said
on their web site. Knowing that it is a rare moment for a first time visitor
to place an order or request more information, it is critical to have visitors leave an
email address for you to invite them back or market to them via email. Content is
the key. Without content that generates a response, all the money and time you have
invested in your Web site is lost.The following are
clients that sought Content Development only: |
 The Official
Louisiana Arts Limited had
a beautiful Web site designed by a local Web designer without any
content. They desired to impress upon their visitors the conception
of their idea to paint an official Louisiana painting and the
painstaking process to make this dream come true. They also
desired to motivate their visitors to invest in an Official Print
of the Louisiana State painting by purchasing one on the
website. We employed a number of techniques to motivation
visitors to order. The only thing lacking on the site is a
motivator to have visitors leave their name, address and email
address. This idea was lost somewhere is the process.
This idea is essential sense most visitors will not buy the first
time they visit a website. With the visitors information,
the Official Louisiana Arts Limited may email an invitation to the
visitors to come back. Check it out |
 The
Livingston Economic Development Council, Inc. (LEDC) had
a great Web site designed by a local Web designer but had no time to compile the
content. Although LEDC had a wealth of information that could be used for the
content, the question as to how the content was to be organized and presented was the
key. A visitor could easily get lost if not organized well. Check it out |
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